An independent packaging recycling consultancy. Part of the Veolia Group. Material-agnostic, neutral and independent.
Trusted by global brand owners
CIRCPACK is an independent packaging recycling consultancy, part of the Veolia Group, with 25+ years of expertise across plastics, glass, metals, paper & cardboard, and beverage cartons. We operate from six European offices (Brussels, Amsterdam, Cologne, London, Madrid and Paris) and serve 35+ Fortune 500 brand owners across the European packaging value chain.
We are material-agnostic, neutral and independent. Our auditors sit inside Material Recovery Facilities every week, so every recommendation is grounded in what real sorting and reprocessing lines do today. We are an accredited certifying body for RecyClass and RECY:CHECK, and our Recycling Intelligence Platform covers more than 150 markets with continuously validated EPR, legislation and recycling-system data.
CIRCPACK auditors sit inside Material Recovery Facilities every week across six European offices. Every recommendation is grounded in what real sorting and reprocessing lines do today, not what specifications say they should do.
CIRCPACK is an accredited certifying body for RecyClass (plastics) and RECY:CHECK (beverage cartons), and operates the CERTIFY scheme for glass, metals, paper and cardboard. The same protocols are referenced by PPWR for the harmonised A/B/C classification.
The Recycling Intelligence Platform tracks the recyclability, collection, sorting, reprocessing and producer-fee context for packaging across more than 150 markets. Every country is documented against the same 9-section structure, with maturity rankings built on the operational view from inside the recycling system.
CIRCPACK is part of the Veolia Group, which provides operational scale across recovery and reprocessing infrastructure in Europe. The consulting, certification and Platform work is editorially independent. Recommendations follow the evidence, not Group commercial interests. CIRCPACK has flagged Veolia-handled materials as low-performing where the audit showed it; the answer is the answer.
We assess plastics, glass, metals, paper & cardboard and beverage cartons against the same methodological backbone: collection, sorting, reprocessing, application. We do not advocate for one material over another. Where a brand owner asks us to compare formats, we do so on the evidence.
Our engagements share a common shape, regardless of pillar: concrete scope, evidence-grounded assessment, actionable recommendations, ongoing support where it adds value.
A short call agrees what we are answering — a single SKU, a portfolio segment, an EPR-fee question, a regulatory readiness review. Scope is documented before any work starts so the deliverable is unambiguous.
Desk study, operational sorting test, lab work, regulatory mapping — whichever combination the question calls for. Auditors inside MRFs do the operational work; specialists in Brussels, Cologne, London, Madrid, Amsterdam and Paris do the regulatory and methodology work.
Findings come with a deltas report: the specific design, regulatory or sourcing changes that move the answer. Recommendations cite the underlying methodology reference so the client team can act without waiting for a follow-up call.
Many clients keep CIRCPACK on retainer or via Care and Expert subscription packages: ongoing access to specialists for portfolio decisions, regulatory updates, and design clinics as new SKUs come through the pipeline.
We work with the largest packaging buyers in Europe and beyond, across food, beverage, beauty, household and pharma, plus the trade associations and EPR schemes that shape the rules.
Packaging, sustainability, regulatory and procurement teams at 35+ Fortune 500 brand owners. Portfolio recyclability, PPWR readiness, EPR-fee modelling, eco-modulation eligibility, defensible green claims.
Sector bodies and producer-responsibility organisations that need an independent voice on methodology, recovery measurement, and cross-market harmonisation.
Veolia Group and value-chain partners. Operational depth from the Group's recovery and reprocessing infrastructure across Europe, combined with CIRCPACK's editorial independence on materials and brands.
How does CIRCPACK relate to the Veolia Group?
CIRCPACK is part of the Veolia Group. The Group provides operational scale across recovery and reprocessing infrastructure in Europe. CIRCPACK consulting, certification and Platform work is editorially independent: recommendations follow the evidence, not Group commercial interests. Clients see this in practice — we have flagged Veolia-handled materials as low-performing where the audit showed it.
What does "material-agnostic and independent" mean in practice?
We assess plastics, glass, metals, paper and cardboard, and beverage cartons against the same methodological backbone (collection, sorting, reprocessing, application). We do not advocate for one material over another. Where a brand asks us to compare formats, we do so on the evidence; the answer is the answer.
Which countries does CIRCPACK cover?
Six European offices (Brussels, Amsterdam, Cologne, London, Madrid, Paris) handle the operational and regulatory work for European markets. The Recycling Intelligence Platform covers more than 150 markets for legislation, EPR, fees and recovery data. Engagements that need on-the-ground audits outside Europe are scoped case by case.
Which clients do you work with?
35+ Fortune 500 brand owners across food, beverage, beauty, household and pharma, plus trade associations, EPR schemes, and Veolia Group value-chain partners. Client names are available under NDA on request.
Send us a packaging spec and we'll come back within 48 hours with a scoped quote, the right methodology, and a timeline.
